received a degree in advertising from the UCES (University of Business and Social Sciences). He supplemented his training
career specializing in copywriting creativity at the school Underground, also doing film and TV screenwriting courses at the Rojas Cultural Center. Also of Emotional Intelligence at Universidad Di Tella
He is a passionate publicist with a critical and analytical vision about the modern society, with more than 10 years of recognized trajectory in Argentina, working in top agencies, leading creativity, solving communication problems and awarded at the most prestigious festivals in the world, such as Cannes Lions, Clio Awards, One Show, New York Festivals, Arts Directors Club, Circle of Argentine Creatives and London international Awards.
Some of the most well known clients that he have worked for are: Coca Cola, Axe, Fox, YPF (Oil Company), Quilmes (most famous argentinian beer brand), Directv, Banco Galicia (bank), Arcor (candy, cookies, chocolates, etc. brand), Movistar (communications), Personal (communications),TyC Sports.
My wish for my future career is that my creativity will be helpful for society and sustainable for the environment.
Copywriter / Leo Burnett Argentina - Capital Federal, Buenos Aires / 01.2006 - 06.2008
Taking the first steps in the advertising marathon. My first boss told me: "I will show you how to survive in this jungle." For 2 years I learned a lot and worked hard for multinational brands such as Diageo, P&G, Fiat.
Creative Director / Young & Rubicam Sa - Capital Federal, Buenos Aires / 05.2009 - 04.2014
I am appointed Creative Director in an emblematic agency where the best creatives in Argentina worked. Here I began the wonderful and inspiring task of leading teams and together we developed memorable award-winning campaigns for Directv, Movistar, Bayer, Tyc Sports, Banco Galicia and Coca Cola.
Creative Director / Mercado Mc Cann - Capital Federal, Buenos AIres / 09.2014 - 11.2016
My first experience in participating in the foundation of an agency. I worked on the relaunch of the global Coca Cola concept "Taste the Feeling", creating television commercials, audio content for internet and other media. Also lead the creativity of important local brands by making memorable advertising for Tyc Sports, Banco Galicia and Quilmes beer.
Creative Director / Ponce - Buenos Aires, Buenos Aires / 08.2016 - 09.2019
It was time to work in the agency that most times filmed with top-level international directors founded by the legendary Hernán Ponce and lead the creativity of global brands such as Axe, Nestle, Fox Sports and also important local brands such as Personal and Bodegas Peñaflor.