A little bit about me:
I started my marathon at Leo Burnett Argentina in 2006. I say marathon and not career because the road is long and you have to go slowly so you don't get burned: I went through La Negra, which was the first agency founded by Martín Mercado. Then I worked at the emblematic Young & Rubicam Argentina where I was appointed Creative Director. Years later I was summoned to be part of the founding team of Mercado McCann. I made a brief, very brief visit to Santo Buenos Aires until I was offered to creatively manage another prestigious agency in Argentina: Ponce Buenos Aires.
Some of the most well known clients that i have worked for are: Coca Cola, Axe, Fox, YPF (Oil Company), Quilmes (most famous argentinian beer brand), Directv, Banco Galicia (bank), Arcor (candy, cookies, chocolates, etc. brand), Movistar (communications), Personal (communications),TyC Sports.
Currently choose to work independently and collaboratively on communication projects, surrounded by excellent professionals from different disciplines from Italy to the world. My wish for my future career is that my creativity will be helpful for society and sustainable for the environment.
Copywriter / Leo Burnett Argentina - Capital Federal, Buenos Aires / 01.2006 - 06.2008
Taking the first steps in the advertising marathon. My first boss told me: "I will show you how to survive in this jungle." For 2 years I learned a lot and worked hard for multinational brands such as Diageo, P&G, Fiat.
Creative Director / Young & Rubicam Sa - Capital Federal, Buenos Aires / 05.2009 - 04.2014
I am appointed Creative Director in an emblematic agency where the best creatives in Argentina worked. Here I began the wonderful and inspiring task of leading teams and together we developed memorable award-winning campaigns for Directv, Movistar, Bayer, Tyc Sports, Banco Galicia and Coca Cola.
Creative Director / Mercado Mc Cann - Capital Federal, Buenos AIres / 09.2014 - 11.2016
My first experience in participating in the foundation of an agency. I worked on the relaunch of the global Coca Cola concept "Taste the Feeling", creating television commercials, audio content for internet and other media. Also lead the creativity of important local brands by making memorable advertising for Tyc Sports, Banco Galicia and Quilmes beer.
Creative Director / Ponce - Buenos Aires, Buenos Aires / 08.2016 - 09.2019
It was time to work in the agency that most times filmed with top-level international directors founded by the legendary Hernán Ponce and lead the creativity of global brands such as Axe, Nestle, Fox Sports and also important local brands such as Personal and Bodegas Peñaflor.
Freelance Creative Director
As an independent creative director, I have collaborated with New Creative Sciences London (Carlos Bayala), DDB Argentina, DDB Perú, DDB Colombia, DDB Germany, Rock the Agency Mexico, Hello Mexico, Central Films Mexico, Ponce Buenos Aires, BBDO Argentina, ISLA Argentina, Don Argentina, Ogilvy Argentina, DO Buenos Aires, among others.