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Navarro Correas & Argentina Open - Interruption Campaign



CONTEXT:


Gaston Gaudio is a famous former tennis player from Argentina who won Roland Garros. He is also known for being a bit moody and for a quote he shouted during a match:
"I'm having a really bad day!" This words became a really popular saying among argentinian people from inside and outside the tennis world.








To promote the sponsorship of Navarro Correas Champagne during the Argentina Open we called him back to star in a campaign where we turned his famous quote into a more positive one: "I'm having a really good day".  Guess why!!