Navarro Correas & Argentina Open - Interruption Campaign




C O N T E X T:


Gaston Gaudio is a famous former tennis player from Argentina who won Roland Garros. He is also known for being a bit moody and for a quote he shouted during a match:
"I'm having a really bad day!" This words became a really popular saying among argentinian people from inside and outside the tennis world.







I D E A:


To promote the sponsorship of Navarro Correas Champagne during the Argentina Open we called him back to star in a campaign where we turned his famous quote into a more positive one: "I'm having a really good day".  Guess what!!