JUAN IGNACIO GALARDI
INDEPENDENT CREATIVE COPYWRITER.
Argentina-Italy.
NAVARRO CORREAS & ARGENTINA OPEN
Interruption Campaign
Gaston Gaudio is a famous former tennis player from Argentina who won Roland Garros. He is also known for being a bit moody and for a quote he shouted during a match: "I'm having a really bad day!"This words became a really popular saying among argentinian people from inside and outside thetennis world. To promote the sponsorship of Navarro Correas Champagne during the Argentina Open we called him back to star in a campaign wherewe turned his famous quote into a more positive one:
"I'm having a really good day".
"I'm having a really good day".