JUAN IGNACIO GALARDI
CREATIVE COPYWRITER LOLA MADRID.
Spain.
Unwrap the summer by Sam Youkilis
Cornetto
Clothes left on the sand as people head into the sea, a quiet, universal signal that summer has begun. A simple gesture that became a powerful metaphor for Cornetto’s core gesture: unwrapping our ice cream.
The campaign blends Sam Youkilis’ signature observational style with Cornetto’s platform idea “Unwrap the Summer” – with a documentary-inspired approach, capturing the feeling behind people’s ‘unwraps’.
The campaign blends Sam Youkilis’ signature observational style with Cornetto’s platform idea “Unwrap the Summer” – with a documentary-inspired approach, capturing the feeling behind people’s ‘unwraps’.
